Leo Belardinelli 520-834-1989
Introduction to QR Codes
Their Present and Future Use. How you can access them With your present tools (phones, Laptops, computers)
What are some of the things to discuss
• What is a QR Code
• How its difference from Bar Codes • Where do you see them presently • How are they accessed
• Need an App to access?
• Access by iPhone, iPad, Android phone and Computer
• What can you learn from them
What is a QR Code?
• “Quick response”, or QR code, is a type of barcode that can store a multitude of
information.
• Similar to a Barcode, but different in appearance • A QR Code is usually in the shape of a square • Contains smaller, even blocks similar to Tetris. • A Barcode, on the other hand, has vertical bars in different thicknesses.
What it looks like up CLOSE
Tech Club Site QR Codes Static QR Code
SCOV Tech Club Application Form SCOV Tech Club Class schedule SCOV Tech Club Web Site
Other Examples – Personal Health
Examples
A job application and a wine advertisement
Examples
From a TV show
For a product registration
Examples
On a business Card and directly on a product
Example
• You can see many
more squares on
this example.
• QR codes can be
different sizes to
incorporate more
information
How to read a QR Code
• Can be read using an app from different devices: – iPhone – camera or go to the APP Store
– iPad – camera or go to the APP Store
– Android Phone – camera or go to Play store – Android Tablet – camera or go to play store – Laptop – camera or CodeTwo QR Code Desktop Reader & Generator
– Desktop – CodeTwo QR Code Desktop
Reader & Generator
Scanned from an iPad
Scanned from a Android Phone
Scanned from a desk top computer
Scanned from a desktop
computer using the
program:
Code Two QR Code
Desktop Reader &
Generator
Not all QR Codes can be read
• Some QR Codes are
called “data” codes
• They look similar to
a normal QR Code
• But they can’t be
read with a QR
reader – It takes a
special reader
How are QR Codes Used?
Better than a standard barcode They store info on:
• Text
• Hyperlinks (links that send you to a website) • Telephone number
• SMS message (Text)
• Contact entry
• Calendar entry
Uses: Contact
• On business cards – A QR code on your business card can direct customers or potential investors to your website • Resumes – Direct a potential employer to additional info • On a name tag – At conferences, adding a QR code to a name tag allows others to quickly look you up • A QR code can lead to a Google Map that leads directly the location of your shop.
• On a brochure – Directs uses to a quick presentation that briefly overviews a complicated process
Uses: Specific Business Uses
• Restaurants –restaurants are using QR codes to great success as virtual menus and payment methods
• Museums – Instead of writing out descriptions on plaques, museums could put QR codes in front of exhibits • Real estate agents – Real estate agents can add a QR code to a house’s “For Sale” sign to direct user to realtors. • Coffee shops –You can have customers scan a QR code with a QR scanner to allow them to join the shop Wi-Fi network without needing to enter the password.
• On a brochure – Directs uses to a quick presentation that briefly overviews a complicated process
Uses: Marketing
• Direct mail – You can use a QR code on a flyer or printed postcard
• Infographics – A QR code can encourage readers to take further action, such as making a purchase or subscribing to a blog
• A contest entry – By scanning a QR code, you can direct customers to enter a contest
• A QR code can lead to a Google Map that leads directly the location of your business.
• For eCommerce – One of the most popular ways marketers use QR codes is as discounts and promos.
QR Code Technical discussion
What can a QR Code do?
• Because of its versatility, a QR Code can be programmed to do a multitude of things • There are two formats: Dynamic and Static
• A Dynamic QR Code is useful for businesses or nonprofits: Needs a subscription to work • A Static QR Code is a type of QR Code that can no longer be edited once it’s generated. Like the one the tech club has in the Tipster
Static QR code has fixed information embedded in it
• Get your audience to send you a text message • Create a digital business card
• Display a message of up to 300 characters • Link to any page on the web such as your website
• Share your WiFi network without revealing the password
• Request Payments and direct the user to the correct location
Dynamic QR Code
• Needs a subscription to work
• Dynamic QR Code solutions are editable • If you made a mistake and only noticed it after the QR Codes are printed or
• You just want to change your QR code • you can easily log in to the Subscription and fix them without changing the appearance of the already printed Codes
• Has cost associated with the QR subscription
Dynamic QR Code has no information embedded in but has a redirection URL to the subscription site
• Display your detailed business information • Send a user to your advertisement page
• Show a Restrauant menu
• Share a downloadable PDF file
• Link to all your social media profiles in one QR Code • Share one or more YouTube videos
• Promote your event with a save to calendar feature • Add audio to any print
If a subscription is used:
• QR Code can be changed at any time and as many times as you want
• Color or pictures can be added to the QR code • Dynamic Code can be equipped with a tracking ability: you can gather info on how many, what operating system, what day it is scanned • Data is acquired in real-time and can be analyzed • The user might not know their info is being tracked
How does it work?
• how does a small square with squiggles contain so much information
• Those squiggles and patterns you see on a QR code, actually represent binary codes
• When you scan QR codes with a QR code reader, the scanner interprets the information in the binary code.
• Nowadays, the common camera app on a phone, tablet, laptop, or computer app is capable of scanning the information
What is in the QR code?
Each QR Code has These parts
This is the “Finder” code
IE orientation
This is the
formatting info
What is in the QR code?
This is the “timing
Pattern”
This is the “Message
reading pattern” – each
square is one bit
What is in the QR code?
Each square
is one byte Each cell has been
assigned a
number
You add up the
selected (black)
squares to determine
a number
What is in the QR code?
• This is an ASCII LOOKUP table – each number corresponds to a character
What is in the QR code?
• Here, the black squares add up to 88 which means that block represents a “X” (note: not “x”)
How to create a QR code:
You can build your QR code in just a few steps:
• 1. Plan your content
• 2. Choose a QR code generator • 3. Create your QR code
• 4 Test the QR code 4.
• 5. Share and distribute
Plan your content
It’s a digital doorway!
• Plan where your doorway will lead
– A purchase link
– An instant contact link to your company via text message or email
– Text about your business such as a menu or a list of services – Your website or a specific page on your website
– Your business’s social media pages
– MP3 files of podcasts, recorded message files, or other audio Video and image files
• Keep in mind, whatever you decide to link your QR code to, it doesn’t have to be set in stone. If you choose a dynamic QR code, you can swap out the destination content
Choose a QR Code Generator
• There are myriad of QR code generators to choose from, and each one may have its own unique set of attributes.
• Depends on if you want a STATIC or Dynamic QR Code.
• Static Code generators are generally free • Dynamic Generators have a subscription fee
There are many other QR Code generators available
• Google has a static internal QR Code generator • Edge has a static internal QR Code generator • Code Two QR Code Desktop Reader & generator are good for Desktop PCs
• iPhones, iPads, Android Phones and tablets all have QR Code apps in their Stores
• Just go to YouTube and check out Code generators
Google Chrome Has an internal QR generator
• Open the
Chrome page you
want to create a
QR Code of.
• Click on the
“Share this page” icon
• Click on QR code
CLICK HERE
Edge has an internal QR generator
• Open the Chrome page you want to create a QR Code of.
• Click on QR code Icon Click on the URL line
Create Your Code
• Dynamic QR codes allow you to change the QR code destination at any time. Static QR codes will always link to a particular set of information.
• Upload or link the QR code content – Every QR code generator needs to be told where it needs to send your customers to.
• Simply upload your files or input your intended link. • Customize your QR code – Customization options include choosing colors for your QR code, selecting creative frames, adding your business’s logo, or even adding a custom design to your QR code to make it stand out
Test your QR code
• Make sure that your QR code works BEFORE you publish it somewhere
Share your QR Code
• it’s time to distribute your QR code. You can share your code in many ways, including: – Brochures
– Product packaging
– Posters
– Flyers
– Business cards
– Stationary Signage
Share your QR Code
• QR codes are now ubiquitous enough that small local businesses can easily take advantage of them.
• Whether you want to make it easier for customers to shop your wares, browse your menu, or hop on your Wi-Fi, you can place these QR codes on stickers or plaques around your store to make them visible.
See how a QR Code generator works
• Go to:
• www.the-qrcode-generator.com
The END
• I will be having future QR Code classes • I handle QR Code and voice devices help desk calls
• Leo Belardinelli
• 520-834-1989